From past experience I have the impression our readership is not by and large a “techie” audience, unless the technology happens to go bang – in which case I think we have the top experts in the world this side of Janes.
But maybe the occasional Web or marketing person will drop by, so I am going to share a great blog I discovered in the course of researching my day-job Web overhaul project (which remains highly diffuse at this point). It’s honestly one of the best blogs I’ve ever read in any subject field, and I have read a whole lot of them.
Jeremiah Owyang is clearly the rare individual who has found an occupation which matches his personal enthusiasms, so that his online diary bears the depth and quantity of content of someone who pours 100% of himself into the subject matter. This is a pure blessing for anyone interested in learning about the information-intensive, jargon-rich, and opaque – for those who have fallen a bit behind on tech innovations – field that Owyang specializes in: Web strategy. Every minute spent on his blog is worth that minute of your life. His posts on User Experience could serve as a certificate program.
For instance, this post and comment thread on Content Management Systems arrived at a perfect time – when I am engaged precisely in researching CMS and social media solutions for our company. If you are behind the times on Internet trends, terms like Twitter and Technographics are greek to you, if you are responsible for making a strategic Web decision, and you want to get caught up, read this guy’s blog.